"On TikTok back in August 2025, Sierra Campbell introduced the concept of an analog bag, which she created after reading " The Power of Habit." As its name implies, an analog bag, the new "it" bag, is simply a tote with your favorite tactile items, such as crosswords, knitting tools, books, and journals that will keep you busy while you wait at the DMV or need to decompress after a hectic day at work."
"As its name implies, an analog bag, the new "it" bag, is simply a tote with your favorite tactile items, such as crosswords, knitting tools, books, and journals that will keep you busy while you wait at the DMV or need to decompress after a hectic day at work. The goal is to provide enough entertainment that you don't feel the urge to pick up your phone and end up doomscrolling."
The analog bag concept emerged on TikTok in August 2025, inspired by The Power of Habit. An analog bag is a tote stocked with tactile items—crosswords, knitting tools, books, journals, magazines, and small games—to occupy time without a phone. Items should be easy to carry and engaging, tailored to personal hobbies. The bag provides entertainment that reduces the urge to doomscroll and delivers dopamine from completing activities. Repetitive tasks like knitting or coloring can be meditative and help decompress after a long day. Compact or cross-body totes make the bag easy to carry.
Read at Apartment Therapy
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