
"After 86 years as HistoryMiami Museum, the downtown institution has officially rebranded itself as the Museum of Miami, in a change that leadership describes as a major evolution from a traditional history museum into something far broader. The change comes with a new logo, a new tagline (“Love the Story”) and a plan to become what the museum calls a “museum without walls,” meaning exhibitions, storytelling projects and other programming will increasingly move out into neighborhoods across Miami-Dade instead of staying confined to its downtown building."
"“This is more than a name change, it's a shift in how this community experiences Miami's Museum as a living, breathing archive,” CEO Natalia Crujeiras said in a statement announcing the rebrand. “Museum of Miami perfectly reflects our strategy to embrace and present new experiences that provide everyone an opportunity to see themselves reflected in Miami's past and active in its future.”"
"The museum says the rebrand followed a three-year listening tour that included conversations with residents in neighborhoods including Little Haiti, Liberty City, Homestead, Kendall and Miami Beach. One recurring theme: people felt the museum had grown beyond the word “history.” And honestly, the museum's recent programming already hinted at that shift. In recent years, the institution has hosted exhibitions on everything from migrant communities and Seminole artists to elaborate nail art."
"Upcoming projects include “Cafecito Stories,” a traveling ventanita-on-wheels designed to collect stories from locals across the county, plus “Wishes for America,” a digital mural where residents can submit hop"
After 86 years as HistoryMiami Museum, the institution rebranded as the Museum of Miami. The change includes a new logo and the tagline “Love the Story.” Leadership describes the update as an evolution from a traditional history museum into a broader platform for experiences. The museum plans to become a “museum without walls,” moving exhibitions, storytelling projects, and programming beyond its downtown building into neighborhoods across Miami-Dade. A three-year listening tour with residents in Little Haiti, Liberty City, Homestead, Kendall, and Miami Beach informed the shift. Residents said the museum had grown beyond the word “history.” Recent programming has already covered topics such as migrant communities, Seminole artists, and nail art. Upcoming projects include “Cafecito Stories” and “Wishes for America.”
#museum-rebranding #miami-dade-neighborhoods #community-storytelling #public-history #digital-and-traveling-exhibits
Read at Time Out New York
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