The Hoopbus in Los Angeles, created by Nick Ansom, exemplifies an entrepreneurial vision that combines sport and community. Originating from the Venice Basketball League, it has evolved into a global movement. The vibrant culture surrounding the league emphasized competition and community performance, while also promoting health and wellness through interactive experiences. Feedback from participants has consistently expressed a desire to replicate this communal experience elsewhere. The concept was seen as a culmination of Ansom's passion for basketball and his efforts to create impactful spaces for engagement.
The Hoopbus was born out of one of Ansom's earliest basketball creations: the Venice Basketball League, a grassroots pro-am tournament launched nearly two decades ago on Venice Beach.
It was competitive, but it was really about putting on a show. The league made a meaningful impact by offering smoothie stations, teaching kids about nutrition and promoting health and wellness through fun, hands-on experiences.
It was such an open, welcoming community. Over the years, the feedback was always the same: 'How do I get this experience where I'm from?'
I think it was a perfect storm that came together. We were already putting hoops on anything and everything.
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