Young visitors may not have read about Miami Beach's spring break crackdown in the local newspaper... But the viral video in which the city announced it was 'breaking up with spring break' had come across their timelines on TikTok, Instagram and other social media platforms.
Melissa Berthier, the city's marketing and communications director, said the broad spring break 'breakup' campaign... had an estimated 220 million social media impressions.
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