"Part of the answer comes from optics. Violet light has the shortest wavelength on the spectrum of visible light, right next to the unseen ultraviolet, which only our skin detects. With its short wavelength and high frequency, the color purple contains the highest energy of all visible light. Figuratively, we can think of purple as the border between the visible and the invisible."
"With the people interviewed, purple is central to the concept of self. One person said, "Seeing purple reminds me to be me." Another said, "When I'm surrounded by purple, I feel a sense of rightness and calm that no other color gives me." Still another said simply, "Purple makes me feel happy." One obvious reason people love purple is that they like the way purple looks on them. 2 And others support that."
Purple occupies the shortest visible-wavelength region adjacent to ultraviolet, giving it the highest energy among visible colors. Its optical properties position purple as a boundary between visible and invisible light. Evolutionary pressures favored sensitivity to purple variations for detecting ripe fruit against green foliage. Purple functions psychologically and socially: many people report that purple reinforces personal identity, induces calm and happiness, enhances perceived appearance, and attracts compliments. Purple also fosters affinity among people who display it. Cultural, historical, and experimental evidence further link purple to esteem, identity, and social signaling.
Read at Psychology Today
Unable to calculate read time
Collection
[
|
...
]