"We reach more than 10 million young people each day through our social media channels," Elyse Cohen, EVP of social impact at Rare Beauty, emphasized the brand's unique capacity to influence mental health discussions.
"When you think about the connection between mental health and productivity and absenteeism, the data for leaders to invest in this issue is there," said Cohen, highlighting the business case for prioritizing mental health.
Rare Beauty's mission resonates with young audiences, as it has crossed $300 million in annual sales and is valued over $2 billion, all while destigmatizing mental health issues.
The company's commitment to mental health extends beyond products; it trains employees in Mental Health First Aid to recognize signs in others, fostering a stigma-free culture.
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