How I turned ADHD and anxiety into a successful wellness company

"I started building Simple in 2019 with a vision that one day, a digital product could help people fix their health as effectively as a human. Five years later, we turned this vision into a company with 160M in ARR, and a team of more than 150 people across multiple countries. If you only look at the highlights, my story can look like a straight line of an entrepreneur's journey."

"However, getting there required me to rebuild my own thinking and habits. You see, I have ADHD, and a mind that constantly scans for what can go wrong. For years, I treated that as a bug. It only became my superpower once I learned how to direct it. That isn't an easy journey, but these lessons helped me master my mind and turn a bold idea into a sustainable, fast-growing business."

"In Simple, we tried a different approach where consistency beats intensity. The same principle changed how I work. Early in my career, discipline meant 18-hour days, which led me to rock bottom. Discipline doesn't mean doing it all. It means focusing on what actually matters. It means saying no when necessary, doing the tasks that you find boring, and avoiding the temptation to fix everything at once."

Founder began Simple in 2019 to create a digital product able to fix health as effectively as a human and reached $160M ARR with 150+ team members across countries. Personal ADHD and an anxious, problem-scanning mind were reframed from liabilities into strengths through deliberate redirection. Product design prioritized consistency over intensity with features like daily check-ins and context-aware prompts to sustain user effort. Work discipline shifted from extreme hours to focused priorities, saying no, completing necessary boring tasks, and avoiding trying to fix everything at once. A cofounder departure in 2021 increased responsibility and tested these approaches.

Read at Fast Company