Creators are suffering from a mental health crisis, new study shows

"One in ten creators reported having suicidal thoughts tied to their work. That rate is nearly double the national average of 5.5%, according to the National Institutes of Health. Only 8% of creators described their mental health as excellent. For those who have been in the industry for more than five years, that number drops to 4%. The report found that 65% experience anxiety or depression related to their work, and 62% feel burned out."

"Content creation is a numbers game. Yet those who check analytics obsessively also have significantly worse emotional well-being scores. Of those surveyed, 65% said they obsess over content performance, and 58% said their self-worth declines when content underperforms. Likes, views, and engagement directly correlate to how much money content creators can make, either through creator funds or negotiating brand deals."

More than 500 full- and part-time creators across North America reported severe mental-health challenges tied to their work. One in ten creators reported suicidal thoughts related to their work, nearly double the national average. Sixty-five percent experience anxiety or depression and 62% feel burned out. Only 8% described their mental health as excellent, dropping to 4% for those with more than five years in the industry. Sixty-five percent obsess over content performance and 58% report declining self-worth after underperforming posts. Income is often unpredictable for 69%, and creators frequently lack specialized mental-health care or workplace supports.

Read at Fast Company