Sauna culture has gained immense popularity in London, especially among young adults in their 20s and 30s looking for healthier alternatives to nightlife. The experience is enhanced by social and therapeutic elements, with sauna sessions featuring music, infused scents, and unique rituals. Popular activities include community-focused events such as aufguss rituals where heat therapy meets sensory experiences. Many venues also incorporate ice baths to enhance the sauna experience, promoting both relaxation and exhilaration in a communal setting, which allows participants to connect with one another on a deeper level.
"Now try finding someone and sit back to back with them, or, if you want, maintain eye contact with the person sitting next to you."
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