"where mostly millennial and gen Z women have built micro-communities around hashtags like #lexaprotok, #zoloftgang and #livelaughlexapro. According to data analyzed by the Wall Street Journal, content related to antidepressants has recently exploded. The hashtag #antidepressants has surpassed 1.3bn views, according to the data, and searches for #lexapro have more than tripled since 2022. The data also showed that user shares per video tagged #ssri nearly quadrupled from 2022 to 2025."
"While it's still taboo to speak about mental illness in many communities, and being medicated for it continues to be stigmatized, the discourse in the west has definitely shifted. But on their journey from awkward topic to wellness trend, antidepressants are having to pass through the social media meat grinder and the result is that we've swung too far in the other direction, launching young women in particular into very dangerous territory where their health is concerned."
Antidepressant-related content on TikTok has surged, with hashtags like #antidepressants exceeding 1.3 billion views and searches for #lexapro tripling since 2022. Millennial and Gen Z women have formed micro-communities around antidepressant hashtags, and user shares for #ssri-tagged videos nearly quadrupled from 2022 to 2025. The increased visibility helps demystify and destigmatize mental illness for some, but social media has also memeified serious disorders and normalized non-medical promotion. Patient influencers often recommend medications, sometimes with undisclosed ties to drug companies, creating ethical gray areas and increased risk for young women's health.
Read at www.theguardian.com
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