Inside the UK's first AI-powered fertility clinic

Avenues is an AI-powered fertility clinic in London that applies AI across the patient journey, including sperm selection and ultrasound analysis. The clinic aims to help people with unexplained infertility find answers and improve chances of pregnancy. Couples report that advanced AI-supported treatment provided hope after more than 10 years of unsuccessful fertility care. In the UK, infertility affects about one in seven couples, and NHS treatments can involve long waiting lists and unequal access by location. As a result, more couples seek private clinics. Avenues was founded to rethink fertility care around data, precision, and personalisation from the start, addressing fragmented information and inconsistent clinical approaches.

"Avenues is the UK's first AI-powered fertility clinic, using state-of-the-art technologies to help women get pregnant. Located in London's Euston, the clinic uses AI at almost every stage of the patient journey, from sperm selection to ultrasound analysis. This futuristic approach has helped many patients find answers to their unexplained infertility and, for some, has finally allowed them to fulfil their dreams of becoming parents."

"'We truly believe the innovative approach, advanced technology, and AI supported treatment helped make what once felt impossible become possible for us,' they said. 'After years of failed treatment, it finally gave us hope and ultimately allowed us to hold our baby in our arms.'"

"In the UK, it's estimated that around one in seven couples - approximately 3.5 million people - are affected by infertility. While many treatments are available on the NHS, these often come with long waiting lists and a postcode lottery for access. As a result, an increasing number of couples are turning to private clinics."

"Speaking to the Daily Mail, she said: 'When I founded Avenues, I wanted to fundamentally rethink what fertility care could look like when it is built around data, precision, and personalisation from the very beginning. 'Fertility is one of the most data-rich and emotionally complex areas of medicine, yet historically many clinical decisions have relied on fragmented information, subjective interpretation, and inconsistent approaches between clinic"

Read at Mail Online