"What he saw was a big increase in his consumer product sales after this first week on Netflix, even though he reaches an enormous audience around the world. On "Mark Rober's CrunchLabs," which launched in November, the former NASA engineer stages science experiments and competitions in his backyard."
"I think a video podcast is just the evolution of talk shows. Sarandos said he was also bullish on Netflix's Pete Davidson interview show, as well as its official behind-the-scenes podcasts about popular shows like "Bridgerton.""
"YouTube, already the top US streaming TV service, has solidified its position as the No. 1 destination for podcasts. Netflix has been looking to challenge YouTube by luring some of its star creators like Rober and preschool educator Ms. Rachel."
Netflix co-CEO Ted Sarandos reports that the streamer's expansion into podcasting and YouTube-born creator content is proving successful. Mark Rober's science education show on Netflix has boosted his consumer product sales significantly in its first week, despite his existing massive global audience. Sarandos views video podcasts as the evolution of traditional talk shows, citing Netflix's Pete Davidson interview show and behind-the-scenes podcasts for series like "Bridgerton" as additional successes. Netflix is actively recruiting YouTube creators to its platform, competing with YouTube's dominance in podcast viewership. The strategy includes securing video exclusivity deals with creators, though some representatives question whether Netflix can convert viewers into regular podcast consumers and whether creators risk losing audience and revenue by leaving YouTube.
#netflix-podcasts #creator-content-strategy #video-podcasts #youtube-competition #streaming-entertainment
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