"On Tuesday, YouTube announced a slate of new AI products as it seeks to solidify itself as the leader in the category over competitors like Spotify or Apple. Starting next year, audio-first podcasters will be able to generate video clips for YouTube from their audio transcripts. The tool uses Google's Veo AI technology to generate short 30-second to 60-second visuals that can either become a YouTube short or a part of a long-form video upload."
"The target audience? Audio podcasters with little to no video experience. There is a class of podcast creators who are not gifted in video or who "don't want to make the conversation awkward by having four or five cameras in a studio," T. Jay Fowler, YouTube's senior director of product management focused on podcasts and music, told Business Insider. AI-generated video could make it easier for those creators to get started on YouTube, Fowler said."
"YouTube emerged as the top player in podcasting by hosting a slate of talk-show style channels from creators like Rhett & Link, Theo Von, and Joe Rogan. About a third of weekly podcast consumers in the US prefer YouTube, beating out all rivals, according to a January report from Edison Research. But the company is a less natural fit for podcasts that aren't talk shows and aren't easily adapted to video."
YouTube is rolling out AI-driven tools that convert audio-first podcasts into short video clips generated from transcripts using Google's Veo AI. The tool will create 30- to 60-second visuals suitable for YouTube Shorts or parts of longer uploads, initially available to a limited set of US podcasters starting next year. The feature targets audio creators with little or no video experience and aims to remove barriers like multi-camera setups. YouTube seeks to attract audio-focused podcasters and better compete with rivals like Spotify and Apple as more consumers prefer watching podcasts rather than solely listening.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]