"In this final chapter of How YouTube Ate TV, Fast Company's oral history of YouTube, the platform migrates from computers and phones to the biggest screen in the house: the living-room TV. It also takes on TikTok with brief videos called Shorts and becomes a major destination for podcasts. And it begins to tackle one of its greatest opportunities-albeit a fraught one-by incorporating AI into the creation process."
"And it begins to tackle one of its greatest opportunities-albeit a fraught one-by incorporating AI into the creation process. To succeed, it will have to do this without losing the human element that made YouTube a phenomenon in the first place. The extended deadline for Fast Company's Most Innovative Companies Awards is this Friday, October 10, at 11:59 p.m. PT. Apply today."
YouTube migrates from computers and phones to the living-room TV, positioning the platform on the biggest screen in the house. The platform takes on TikTok by launching brief vertical videos called Shorts while also becoming a major destination for podcasts. YouTube begins to incorporate AI into the creation process, treating AI as a significant but fraught opportunity. The platform will need to integrate AI tools without eroding the human element that fueled its initial growth and cultural impact. An upcoming deadline for Fast Company's Most Innovative Companies Awards is noted for Friday, October 10 at 11:59 p.m. PT.
Read at Fast Company
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