WSL Says It Reached 80 Million People in 2025

"In a press release, the WSL said its competitions reached 80 million people across linear (scheduled TV) and digital in 2025, according to data from Nielsen, a media measurement company. The fans, roughly the size of Germany's entire population, watched WSL content for 20.3 million hours, an increase of 19 percent from 2024."

"They said, on average, 2.5 million people tuned into each event. The CT Finals - in its last season before reverting to a cumulative points ranking - was the pinnacle of viewership with 45 million people tuning in. The webcast stream audience increased by 17 percent year over year, the biggest area of consumption growth."

"Finally, WSL boasted that their social media posts generated 1.5 billion impressions (an impression counts every time a piece of content is displayed to a user, regardless of the number of users), a 46 percent increase from 2024. WSL's social media garnered 849 million views, a 31 percent increase, and its YouTube grew its subscribers by 28 percent (now at 1.38 million)."

The World Surf League disclosed comprehensive 2025 viewership data, revealing 80 million people reached across linear and digital platforms, with viewers watching 20.3 million hours of content—a 19 percent increase from 2024. Three-quarters of fans watched live, while 25 percent replayed streams. Average event viewership reached 2.5 million people, with the CT Finals achieving 45 million viewers. Webcast streams grew 17 percent year-over-year, representing the largest consumption growth area. Social media performance surged significantly, generating 1.5 billion impressions (46 percent increase), 849 million views (31 percent increase), and YouTube subscriber growth of 28 percent to 1.38 million. Main social accounts maintain substantial followings across Instagram, Facebook, TikTok, and X.

Read at The Inertia