In May, Lookout Santa Cruz won a Pulitzer Prize for its comprehensive reporting on devastating flooding, establishing itself as a primary news source in a undermined local market.
The Lookout model aims not to supplement local newspapers but to replace them as the primary news source, effectively filling voids left by dwindling traditional outlets.
The company’s ambition to replicate its Santa Cruz success in other American cities could reshape the landscape of local journalism, especially in areas previously served by weakened newspapers.
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