MrBeast's recent YouTube video featuring ancient Maya archaeological sites, produced in collaboration with the Mexican Tourism Board, has stirred significant controversy. Critics argue that the video showcased restricted areas and exploited cultural heritage for commercial promotion. Despite assurances from the National Institute of Anthropology and History (INAH) that filming was authorized and monitored, public sentiment remains divided. The controversy extended to MrBeast's promotion of his brand during the video, which raised ethical questions about commercialization in sacred contexts. Even the Mexican president addressed the situation, highlighting the delicate balance between tourism and cultural preservation.
Mexico doesn't subscribe to the idea that all publicity is good publicity ... even if it's coming from the YouTuber who has the most subscribers in the world.
The INAH confirmed in a May 12 statement that a formal request had been made to allow the YouTuber's visit.
According to CNN, some viewers took issue with the fact that the YouTuber appeared to have been granted access to restricted areas that are considered sacred.
The inclusion of promo in the video - at one point, while at what appeared to be his campsite, MrBeast plugged peanut butter cups from his Feastables brand.
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