Why digital clutter is driving brands to rethink the value of newspapers advertising
Briefly

Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.The newspaper ads were meant to not only get readers' attention in print but also cultivate chatter on social media about the brand.
Read at Digiday
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