"Data from Chartbeat shows that global publisher traffic from Google dropped by one-third last year, with smaller publications hit hardest. Organic search traffic overall is down 42%, but clicks to breaking news stories are up by 103%."
"Google doesn't show AI Overviews for breaking news queries, which makes sense given the rapidly changing and inconsistent information surrounding such events. Instead, users receive a Top Stories carousel."
"Google Discover, the built-in news feed on most Android phones, has boosted news traffic from publishers. However, traffic to news on the web remains essentially flat."
AI chatbots and search engines are impacting media traffic, with a reported one-third drop in global publisher traffic from Google. However, breaking news stories have seen a 103% increase in clicks, as Google does not provide AI Overviews for these queries. Instead, users receive a Top Stories carousel, which is more suitable for rapidly changing information. Google Discover has also contributed to the rise in news traffic, although overall web traffic for news remains flat, indicating breaking news is uniquely positioned in this landscape.
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