"That question has been pondered this week across drinks and in text chains in the media world. The catalyst: reports from Puck and other outlets that Paramount Skydance is closing in on a deal to buy Weiss' news startup The Free Press and install her in a leadership role at CBS News. Paramount and The Free Press declined to comment."
"Shaking up CBS News has been a stated - if nebulous - goal of new Paramount chief David Ellison. When Ellison met the press in August after the merger of Paramount and Skydance, he said he wanted to reach as wide an audience as possible with CBS News and that there were areas where the newsroom could "do better," without offering specifics."
"Weiss, who left The New York Times in 2020 with a public, anti-woke resignation letter, could inject a different sensibility into CBS News. She's known for bucking liberal and conservative orthodoxy and taking strong stances on particular topics like Israel and college-campus speech. If Weiss tried to push more commentary into the equation, she could face resistance at the network known for its iconic straight-news program "60 Minutes." It also might not work for the audience and advertisers trying to reach them."
Paramount Skydance is reportedly nearing a deal to place Bari Weiss in a leadership role at CBS News by acquiring her startup, The Free Press. Paramount chief David Ellison has said he wants to broaden CBS News' audience and believes there are areas where the newsroom can "do better." Weiss left The New York Times in 2020 and is known for challenging both liberal and conservative orthodoxies and for strong stances on Israel and college-campus speech. Bringing more commentary could clash with CBS News' straight-news identity and risk alienating an older, loyal network-news audience, while also creating opportunities to expand beyond linear television.
Read at Business Insider
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