The U.S. presidential election brought a healthy boost of traffic and new subscribers to publishers this fall, helping them counteract referral traffic challenges.
Vox experienced its 'strongest day' for new member sign-ups after Election Day, attracting new subscribers and boosting engagement in a tough media landscape.
The Economist reported a record 50% increase in overall traffic during the 48 hours around the U.S. election, highlighting a significant boost from political events.
Google Discover continues to provide a reliable source of traffic for publishers, compensating for challenges faced with Google's search algorithm changes.
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