"The Washington Post has introduced podcasts personalized to each user's preferences of length and topic, and reading history. The mechanism is driven by AI, and is co-created with the AI voicing company Eleven Labs - the company which currently creates voiced versions of articles for WaPo and other newspapers. Called "Your Personal odcast," the product is built for the Post's mobile app."
"Attracting young and diverse consumers is core to the product mission, according to the Post's head of product as we learn HERE. That cohort might be looking for new and engaging ways to get news. Bailey Kattleman, The Washington Post's head of product and design, emphasize that this initiative supplements its podcasting effort, rather than replacing its existing audio journalism."
The Washington Post delivers AI-powered, personalized podcasts that match each user's preferred topics, episode length, and reading history. The audio is produced with Eleven Labs' voice technology and is deployed in the Post's mobile app under the name "Your Personal odcast." The product targets younger and more diverse audiences by offering new formats and convenience for consuming news. Personalization settings allow listeners to choose topic and duration while the AI tailors content to reading behavior. The initiative complements existing podcast and audio journalism rather than replacing human-produced audio.
Read at RAIN News
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