Despite facing economic uncertainties, UK advertising agencies have the potential to thrive in the US market, which is expected to see a significant increase in ad spending. With the American economy projected to grow by 2.5% in 2025, the total media ad spend is estimated to top $424 billion, representing a 7.5% year-on-year increase. Propeller Group emphasizes that UK agencies must adopt specific strategies to establish their presence in the US market, focusing on cultural understanding and building relationships with potential clients. The report outlines essential steps needed for successful international expansion.
Advertising in the US is booming, while business in the UK feels a little more lacklustre. Jody Osman explains how to get a bite of the Big Apple.
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