Using SGAI to deliver and play ads with flexibility and scale
Briefly

Disney+ introduces an ad-supported Basic plan alongside the Premium plan, using Server Guided Ad Insertion (SGAI) for seamless ad delivery and a customized experience across Disney Streaming applications.
Server Guided Ad Insertion (SGAI) allows Disney Streaming to scale ad delivery efficiently, providing cost savings and a smoother playback experience, benefiting viewers and the service overall.
Read at Medium
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