Micro dramas, a new trend in entertainment, have surpassed traditional favorites such as YouTube and Netflix in app store rankings. These short, vertically filmed clips last under a minute and are designed for quick consumption, perfect for social media users. While they initially gained prominence during the COVID pandemic, generating a $5 billion industry by 2023, the sector faces challenges, including government scrutiny in China, with thousands of dramas removed for inappropriate content. Despite their low budgets and less-known actors, these apps are becoming increasingly popular, drawing millions of viewers.
Micro dramas, promising over-the-top storylines in under a minute, are edging out platforms like YouTube and Netflix thanks to their rapid series progression and appeal to viewers' short attention spans.
These platforms, initially booming due to pandemic consumption, are facing scrutiny for content quality, having had over 25,000 dramas removed by Chinese regulators between 2022 and 2023.
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