"I was pushing what I wanted to make on the marketplace and then complaining about the fact that they didn't want it. It would take me a few years to figure out the solve for this, which is what we're talking about today."
"Capital isn't scarce, it's stranded. Twenty years ago there was $4.8 trillion in alternative assets. Today there's $22 trillion. And nearly none of it flows to independent film."
"The hardest part is getting an audience to care enough to show up, but that's a later column."
"I've had 317 conversations with investors over the last 16 months. These investors come to events excited."
Independent filmmakers often complain about the lack of funding and audience interest, but the real issue lies in their approach. Many, including the author, have experienced repeated rejections despite their efforts. The author realized that focusing on what they wanted to create without understanding market demand was counterproductive. By shifting to a demand-side perspective, filmmakers can better align their projects with audience interests and attract investment. The author emphasizes that capital is not scarce but stranded, highlighting the need for a new approach to connect with potential investors.
Read at IndieWire
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