"iHeartMedia, the leading audio company in America, and TikTok, the world's leading destination for short-form mobile video, today announced a groundbreaking, multiplatform partnership that will bring TikTok creators into iHeart's ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations."
"iHeartMedia, the leading audio company in America, and TikTok, the world's leading destination for short-form mobile video, today announced a groundbreaking, multiplatform partnership that will bring TikTok creators into iHeart's ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations."
iHeartMedia and TikTok are partnering to integrate TikTok creators into iHeart's audio ecosystem. The partnership launches the TikTok Podcast Network, featuring up to 25 new podcasts hosted by TikTok creators. The collaboration also creates a national broadcast and digital radio station and incorporates a series of live event integrations. Creators will gain access to iHeart's production resources, distribution across broadcast affiliates and digital platforms, podcast distribution channels, and advertising opportunities. The multiplatform integration connects short-form mobile video creators with long-form audio and radio audiences to broaden reach and monetization potential.
Read at Social Media Today
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