TLC has successfully tapped into the reality TV genre with unconventional families, starting with Jon & Kate Plus 8 in 2007. The network's latest show, The Baldwins, features star couple Alec Baldwin and Hilaria, diverging from TLC's usual approach by leveraging celebrity influence instead of building new stars. Despite a general decline in cable viewership, TLC remains a prominent player in the entertainment space, ranking among the top five networks as of 2024, with successful franchises and a rich history of popular shows about large families.
Going back to the days of Jon & Kate Plus 8, TLC has repeatedly proven adept at mining reality gold from unconventional TV families.
TLC's newest show follows a big family of telegenic, larger-than-life characters headed by half-EGOTer Alec Baldwin and his tabloid-hounded wife, Hilaria.
The Baldwins is a departure from the TLC formula, using existing star power rather than trying to create new reality stars.
In 2024, TLC continued to rank as one of cable's top five entertainment networks, despite experiencing audience erosion.
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