"Facebook rolled out an expansion of its Instant Articles project on Tuesday - that's the mobile-focused offering it launched earlier this year, which offers faster-loading pages to media companies who agree to publish directly to the social network. At first, Facebook had only partnered with a few media outlets like the New York Times, The Guardian and the BBC, but now it has expanded the list to include other publishers such as Mashable and Vox (and Time Inc., which owns Fortune)."
"Under the terms of the deal, media outlets can sell their own ads and keep all of the proceeds, or they can have Facebook sell the ads and keep 70% of the revenue. The giant social network takes the content and makes it load faster and look better on mobile devices, something that has been an issue for many media outlets - and has in turn helped drive the adoption of ad-blocking software."
"According to Facebook (FB), publishers are free to send as few or as many of their stories to the network as they wish, and so far most have experimented with only a few per day. But one newspaper has decided to go all in: The Washington Post announced Tuesday that it will be sending all of its published content to Facebook - 100%. That amounts to more than a thousand news stories and other articles every day. Whatever you may think of this news, the Post certainly can't be accused of half measures. But is it making a wise decision for the long-term health of its business, or a Faustian bargain that it will ultimately regret?"
Facebook expanded Instant Articles to include publishers such as Mashable, Vox, and Time Inc., after earlier partnering with outlets like the New York Times, The Guardian, and the BBC. The program delivers faster-loading, mobile-optimized pages for publishers who publish directly to Facebook. Publishers may sell their own ads and keep all proceeds, or have Facebook sell ads and retain 70% of the revenue. Publishers may submit as few or as many stories as they choose. The Washington Post committed to sending 100% of its published content to Facebook, totaling over a thousand pieces daily. Faster mobile pages address one cause of ad-blocking adoption.
Read at Fortune
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