
"A new report from IdentifAI identified 3,165 incidents of deepfakes in March 2026 alone, up from just four in January 2020, highlighting a clear escalation in synthetic media."
"The latest boom in deepfakes has been compounded by generative AI tools that make it cheaper, easier, and faster to create deepfakes, complicating verification efforts."
"AP News verification editor Barbara Whitaker noted an increase in 'AI-generated false and misleading visual information,' particularly during the recent war in Iran."
Deepfakes are on the rise, with a report indicating 3,165 incidents in March 2026, a significant increase from four in January 2020. This escalation poses risks such as political instability and financial exploitation, exacerbated by social media algorithms. The proliferation of generative AI tools has made creating deepfakes easier and cheaper, challenging news organizations to verify content. The issue of misinformation is not new, but the current surge is reminiscent of the misinformation wars that began in 2016, particularly impacting political campaigns and public trust in media.
Read at Digiday
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