"AI is cratering publisher traffic from humans, and deluging them with traffic from AI bots scraping their content to feed their models. At the IAB Annual Leadership Meeting in Palm Desert, California, IAB CEO David Cohen declared this issue a crisis, and demanded that AI companies be legally required to pay publishers. On this week's episode, we delve into this headline-level concerns about publisher traffic at the conference."
"And we also share what else publishers are prioritizing in 2026. AdMonsters vet and Programmatic.ai content director Lynne D Johnson shares information from her conversations had with publishers this year, including at the event. We also talk about how the definition of content creators has been expanding to include not just publishers, but also the growing creator community. And we note one topic we didn't hear come up much at the conference, but is a priority for publishers: supply chain transparency."
AI-driven systems are sharply reducing human traffic to publisher sites while generating large volumes of bot scraping to train models. Industry leaders characterized the situation as a crisis and urged legal measures to require AI companies to compensate publishers. Publishers are prioritizing strategies for 2026 to address traffic losses and business impacts revealed through recent publisher conversations. The definition of content creators is expanding to encompass both traditional publishers and an increasing creator community. Supply chain transparency remains an important publisher priority but received relatively little attention at recent industry gatherings.
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