Read at Nieman Lab
A new report from the Pew Research Center reveals that news podcasts are more likely to have guests than other types of top podcasts. Out of the top-ranked news podcasts, 89% featured guests in at least one episode, compared to just 3% of non-news podcasts. Political podcasts were the only genre more likely to have guests in almost every episode.
Only about 15% of the top-ranked podcasts - which Pew defined here as appearing in the top 200 of either Apple Podcasts or Spotify in 2022 - focus on news. But of those news-focused podcasts, an overwhelming majority (89%) featured guests in at least one episode, a higher share than podcasts that were not news-focused.
Top news podcasts often follow a similar format, with the host interviewing a fellow journalist, usually a colleague, about their reporting. For example, NPR's Up First featured journalists reporting on various topics, such as wild weather in California and the impact of Dartmouth's decision to require SAT and ACT scores again. The New York Times' The Daily and The Journal podcast also regularly bring on journalists to discuss important stories.
Top news podcasts often take on a similar format with the host interviewing a fellow journalist - typically a newsroom colleague - about their reporting.