The L.A. Times sees subscriber bump during wildfire coverage, despite removing paywall

The L.A. Times reported an unprecedented spike in readership, with website traffic soaring by 800% after the wildfires began, highlighting a keen public interest in urgent coverage.

Despite lifting the paywall to cover the wildfires, the L.A. Times noted a 45% lower subscriber conversion rate, suggesting the dilemma between access and profitability.

Read at Nieman Lab