Bezos described the perilously low levels of public trust in the news media. Gallup's latest survey found that only 31% of American adults express at least basic confidence in the mainstream press. It gets worse when you think of it this way: 7 in 10 U.S. adults have little or no faith in what journalists report.
This trust shortfall that media people have been wringing their hands about for at least a decade now - well, it's not just a media problem at all. It is a much bigger challenge facing knowledge institutions and professions as a whole.
When it comes to knowledge institutions such as medicine, higher education, and journalism, there is an implicit bargain at work: Lay people agree to rely on professionals... But that arrangement only works when people believe they can trust these institutions to do the right thing.
That belief has hit a breaking point. Universities have lost goodwill in the wake of poorly handled protests and encampments on college campuses; medical professionals have seen their reputation take a hit from the mismanagement of pandemic-era guidance.
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