"Matt Ford joined Sony Pictures Television earlier this year to set up a new digital division and said the studio is now working out which creators it will work with. "We'll go into production in December with our first channel and launch in Q1 ideally, with the next launches staggered throughout next year," he said. "Our current plan has us launching three or four channels a year." The former BBC Studios exec added that SPT are in this space for the long-term and will build a broad portfolio of YouTube channels."
""What if Stephen Bartlett was the next [educational YouTuber] Miss Rachel? There's a subset of our audience who are approaching a point in their life where they're starting a family... if we can continue to engage them in a way that they need, we can continue to be a touchpoint in their life. So, we are now working on educational content and 20-minute animated cut-downs of The Diary of a CEO.""
The worlds of digital production, the creator economy and traditional media converged at the Digital Content Forum on London's South Bank. Legacy media is reassessing business models and metrics while creator and digital sectors focus on rapid growth from smaller bases. Sony Pictures Television is launching a new digital division with plans to produce multiple YouTube channels, starting production in December and aiming for staggered launches next year. Steven Bartlett's company reached a $425 million valuation and is expanding into animation and educational content, developing 20-minute animated cut-downs of The Diary of a CEO to retain and engage audiences as they enter new life stages. European micro-drama formats are gaining notable traction.
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