Viewers have three primary options for watching live TV at home: digital antennas for free local channels, cable subscriptions that have become more costly, and live TV streaming services that provide flexibility without contracts. Live sports coverage is a key draw for these streaming services, and while cable has traditionally cost more, increasing streaming service prices have shifted the balance. Users are increasingly looking for versatile and convenient solutions to access their favorite content.
Cable subscriptions have historically been expensive compared to live streaming services, but rising rates have narrowed the gap, causing viewers to rethink their options.
Live TV streaming services are favored for sports and provide a flexible viewing experience without contracts, appealing further to cord-cutters seeking variety.
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