The article explores the historical evolution of car advertising, highlighting key shifts in focus from practicality to emotional appeal. Early ads emphasized the novelty of cars over horses, while mid-century TV ads glamorized car ownership as a status symbol. As societal concerns evolved, later advertisements began to highlight fuel efficiency and safety. The article concludes with insights from industry leaders discussing the artistic designs of notable ads, exemplified by the 1931 Cadillac ads, which embodied Art Deco style and exclusivity even during economic hardship.
As Raj Davsi, creative director at FutureDeluxe, notes, 'the consistent design language throughout the collection. The illustration of the car is beautifully simple, and I particularly enjoy the graphic nature of the side profile. It feels very iconic, and the car's central position attracts the viewer's eye to it.'
The shift from focusing on practicality to emotional appeal showcases how car ads have adapted over time, aligning with audience desires for freedom and adventure.
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