"One high point came early on, realising, pretty soon after we opened, that the shop was so much more than just a shop. It's a public space for magazine lovers to meet like-minded people: other readers, publishers, wannabe publishers. One example was fashion designer Junya Watanabe, who liked our black totes so much he bought several hundred and incorporated them into a shirt in his next season."
"We're a part of a very supportive, informal network of like-minded people: the magazine makers, distributors, customers, other shops, educators, all of whom share our desire to remind the world of the power of print. There's not much money to be made in independent publishing, so rather than competing we all support one another. I relied on people like Mark and Jessica at Berlin's Do You Read Me, and Martin at Magazine Brighton, to help me get the shop up and running,"
The magCulture bricks and mortar store matured over ten years into an established, reassuring presence that still demands open minds and continuous innovation. The shop functions as a public space where magazine lovers, publishers, students, creatives and cultural figures meet and exchange ideas. Notable interactions include fashion and cultural collaborations, exemplified by Junya Watanabe incorporating shop items into a collection. The store operates within a cooperative indie publishing ecosystem where limited commercial returns encourage mutual support rather than competition. Independent magazine makers remain inventive, and peer networks provide practical help to launch and sustain projects.
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