In 2018, a European law allowed member states to introduce a content levy to fund local productions. Mr. O'Donovan expressed concerns that this levy will likely be passed onto consumers, who are already burdened with high entertainment costs. He highlighted that the current economic climate, including the cost of living crisis and threats of tariffs by the US, make the introduction of this levy particularly ill-timed. He also noted that the Irish funding model differs from other EU nations, complicating the levy implications.
The reality is that this levy would absolutely be passed onto the consumer, meaning they would bear the brunt of the charge despite intentions to fund Irish productions.
With the cost of living at an all-time high and new uncertainties, such as potential tariffs from the US, the timing for this levy could not be worse.
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