Steve Goldstein: The Ups and Downs of Audio in 2024
Briefly

In 2024, podcasting emerged as a key player in political discourse, enabling candidates to connect more intimately with a targeted audience compared to traditional media.
The 2024 political cycle was termed 'The Podcast Election' as political campaigns shifted focus to leveraging podcasts for direct communication instead of mainstream media.
We are now in the 'What's a podcast?' era, with a growth in video podcasts, highlighting a significant evolution in the podcasting landscape in 2024.
Podcasting's evolution has transitioned from a focus solely on audio to incorporating video, reflecting a deeper engagement with audiences across different platforms.
Read at RAIN News
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