"Barcelona's Fira de Barcelona Gran Via is expecting some creative sparks, as its new addition to the Integrated Systems Europe (ISE), Spark 2026, opens its doors, running from 3-6 February. Positioned within the wider ISE programme, Spark will bring speakers and practical demos direct to the creative community, covering a plethora of creative spaces, including gaming, design, broadcast, media and live events."
"With this in mind, Spark 2026, powered by Samsung, explores the theme of convergence, highlighting how production technology - from the production tools used behind-the-scenes to the way that teams and workflows are changing - continually crosses paths with different creative sectors and culture. That emphasis, and the cross-platform education that these different disciplines offer each other, is celebrated across both the content programme and its installations."
"Geared towards people working in large-scale production and creator-led models, the speaker line-up includes a wide array of interesting folks from throughout the creative and technology space, including Netflix's director and head of production for Spain and Portugal, Victor Martí, who's set to discuss the evolving role of storytelling across global audiences and platforms."
Spark 2026 runs 3-6 February at Fira de Barcelona Gran Via, integrated within the wider ISE programme. The event brings practical demos and installations to creative professionals across gaming, design, broadcast, media and live events. Powered by Samsung, Spark centers on convergence between production technology, production tools, changing teams and evolving workflows that intersect diverse creative sectors and culture. The programme emphasizes cross-platform education and the ways different disciplines inform one another. The roster features leaders from Netflix, 0207 Def Jam and Arcade Media addressing storytelling, cultural networks, creator economies and business sustainability.
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