"A limited number of sporting events are protected by a legal requirement for free-to-air coverage in the UK but Professor Rob Wilson, who is director of executive education at University Campus of Football Business, believes that the takeover would change the landscape. Premier League rights deals are already astronomical and Wilson has calculated a probable upsurge if Sky and ITV merge."
"Talks between ITV and Sky mark a moment where British broadcasting edges closer to a landscape dominated by a few very large players, he told OLBG. Nothing is agreed, but the intent is clear. Wilson says that the new broadcasting giant would have the financial clout to push the domestic Premier League broadcast deal ever higher. Premier League rights currently sit at around 1.7 billion per season, with the Champions League adding roughly another 450 to 500 million, he says."
Sky's proposed takeover of ITV could have major consequences for sports broadcast rights and threaten free-to-air football. A limited number of sporting events are legally required to be free-to-air in the UK, but a merger would change the landscape. Premier League rights are around £1.7bn per season, with the Champions League adding roughly £450–500m. A combined Sky and ITV could monetise rights across pay TV, streaming and free-to-air, reducing competitive pressure and enabling larger bids. The BBC's Match of the Day faces rising costs for its highlights package. Listed-event regulation currently keeps World Cup prices relatively low, but dominance by few large players could end that protection.
Read at www.fourfourtwo.com
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