Arnaud Gouillon has been appointed as the director of Serbia’s new Office for Public and Cultural Diplomacy (KJKD), monitoring international media to combat negative narratives.
Gouillon noted, "An entire people was demonized at the time," when discussing the NATO intervention in the Kosovo War, highlighting a long-standing narrative in Serbian politics.
With a background in humanitarian work for Serbs in Kosovo and fluency in Serbian, Gouillon represents a unique blend of French and Serbian political interests.
Under his leadership, the KJKD aims to establish teams monitoring media in English, French, German, and Italian, enhancing Serbia's international image.
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