"[Russian media] made headway in limited media ecosystems, where its attempts to control public opinion are arguably much more effective," he says. Russian media particularly hones in on anti-colonial, anti-Western narratives that can feel particularly salient in markets that have been deeply impacted by Western imperialism.
"Not only was Russian media good at hiding that they were a Russian government entity, on the side they would seed some of their stories to local newspapers and local media throughout the region," she says, noting that the large South American broadcasting corporation TeleSur would sometimes partner with RT.
Rubi Bledsoe, a research associate at Center for Strategic and International Studies, says that even with Russian state media removed from some social platforms, its messages are still likely to spread in more covert ways, through influencers and smaller publications with which it has cultivated relationships.
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