In the U.S., 60% of digital news subscribers pay less than the median monthly cost of $16, while only 31% pay that amount or more, impacting media revenue.
Discounting attracts subscribers but can lead to higher cancelation rates when conversion to full pay is attempted, posing a challenge for U.S. media financial sustainability in 2024.
#us-media-outlets #digital-news-subscriptions #financial-challenges #subscriber-behavior #media-revenue
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