According to Voxtopia's new survey, 85% of registered voters trust podcasts more than other news sources, showing podcasts' significant influence on public opinion.
Voxtopica CEO Richard Fawal noted that podcasting is not only mainstream entertainment but also a valuable platform for public affairs campaigns, as listeners are engaged and persuadable.
Tom Webster from Sounds Profitable emphasized that podcast audiences choose shows and hosts they trust, making podcasts effective in delivering messages to targeted, receptive audiences.
The survey revealed that over 50% of voters listen to podcasts to enhance their knowledge, with a strong preference for bipartisan or nonpartisan content.
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