RAIN Notes: October 2, 2025
Briefly

RAIN Notes: October 2, 2025
"Unsurprisingly called PodRoll Video Promos, the program enables podcasters to deliver short-form videos directly into Apple Podcasts feeds, where they appear as standalone promotional episodes. The company calls this "a significant opportunity for first movers to introduce video into an audio-first environment, giving creators the ability to engage audiences with standout promotional content." CEO Jason Cox evangelizes the product as accessing "one of the most valuable audiences in media, listeners already engaged with podcasts and long-form storytelling," skipping the need to evangelize podcasting generally."
"Tops Podcast analytics and hosting company CoHost has released The 75 Top Thought Leaders in Podcasting. Fatima Zaidi, Founder and CEO of Quill, is named #1. (We do not quickly find an explanation of how the list was formed, or any mention of a panel or contributors.) Pushing onto #2 we find Tom Webster of Sounds Profitable, who might quietly and reasonably feel he is atop the list. Here are the top 10 honorees:"
PodRoll launched PodRoll Video Promos to enable podcasters to deliver short-form videos directly into Apple Podcasts feeds as standalone promotional episodes. The company frames the offering as a significant opportunity for first movers to introduce video into an audio-first environment and to engage audiences with standout promotional content. CEO Jason Cox characterizes the reach as accessing one of the most valuable audiences in media: listeners already engaged with podcasts and long-form storytelling. Five key features and a live demonstration are available. CoHost published The 75 Top Thought Leaders in Podcasting, naming Fatima Zaidi #1 and Tom Webster #2. No methodology or contributor panel is provided. October 2, 2025.
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