Presidential candidate endorsements boost subscriber conversions and donations at some publishers

"By Oct. 28, U.S. readers had pledged roughly $1.8 million to the Guardian, according to a company spokesperson. The Guardian brought in $485,000 in reader donations that Friday, a U.S. daily fundraising record."

"The conversion rate among people who visited the Guardian's support page and then contributed to the Guardian U.S. jumped five-times from the average daily conversion rate in October over the weekend to about 26%"

"The Guardian has always talked about its unique ownership structure: no billionaire owner, no shareholders, funded by readers. We often hear from readers that protecting this editorial independence is a primary motivation to support us."

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