Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
Briefly

from Nieman Lab3 months ago
The nonprofit news industry is seeing interesting experiments to distribute journalism to underserved audiences, including analog methods like postcards and community resource guides.
Nieman Labhttps://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
Digital-native newsrooms face challenges of declining social media traffic, lack of print audience, low trust in media, and the need to demonstrate impact to funders.
Nieman Labhttps://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
Read at Nieman Lab
#nonprofit-newsrooms #analog-distribution-methods #underserved-communities #challenges-in-digital-journalism
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