Pig & Horse Productions Team Launch Social & AI-Focused Naru Force Studios

"Naru Force will focus on developing "social-first formats, owned platforms, and AI-assisted content ecosystems," and create unscripted formats and IP for emerging streaming apps, creator platforms and social media distribution. AI tools will be integrated "to optimise workflows across the development, production, and brand-matching processes." The first format from the company will be K-pop-themed, and launch across social channels before an in-app debut follows."

"The business will operate alongside Pig & Horse, which is a more traditional production company and will continue to focus on developing high-end docs and unscripted formats for linear networks. Conversely, Naru Force will look to create formats with inbuilt e-commerce, creator partnership and branded entertainment integrations. The plan is to monetize through advertizing, licensing, live commerce and direct-to-consumer deals. Rossmanith will oversee distribution strategy, while Rimpele4 will use experience in creating formats for the likes of AwesomenessTV, Red Bull Media House and Magnify Media."

Salla Kozma, Beatrice Rossmanith and Anssi Rimpele4 co-founded Monaco-based Naru Force Studios after launching Pig & Horse Productions. Naru Force will develop social-first formats, owned platforms and AI-assisted content ecosystems, creating unscripted formats and IP for emerging streaming apps, creator platforms and social media distribution. AI tools will be integrated to optimise workflows across development, production and brand-matching. The first format will be K-pop-themed and debut across social channels before an in-app launch. Naru Force will operate alongside Pig & Horse, focusing on commerce-integrated formats with e-commerce, creator partnerships and branded entertainment, monetising via advertizing, licensing, live commerce and direct-to-consumer deals. Rossmanith will oversee distribution and Rimpele4 brings format experience. The company will treat 2026 as a proof-of-concept year and target a funding round in 2027.

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